Our Approach
The Smith + Aylwin team is one of the most experienced real estate teams in Marin County. We will help you sell your home in the shortest amount of time and at the best possible price. It is our goal to make the process as smooth and rewarding as possible for you.
Marketing Process
We will target the right audience across the most effective channels through cohesive branding, all to elevate the style and story of your home. Here’s an overview of how we will do this:
 Staging
• Appliance upgrades
• Repainting, repairs
• Furnishings
• Virtual staging
 Imagery
• Daytime photography
• Twilight photography
• Aerial footage
• Lifestyle video
 Listing Launch
• Pre-market E-blasts
• Compass.com
• MLS
• Syndication
 Floorplan
• Professional floor and site plans
•Virtual walkthrough
 Signage
• Townhouse sign
• Window decal
• Open house sign
 Email Campaign
• Property announcement
• Open house invitations
• Company email inclusions
 Digital Campaign
• Paid social media promotion
• Feature on Compass channels
• Advertising
 Print Campaign
• Postcards
• Brochures
• Advertising
• Public relations
The advantages of working with a Compass agent:
Innovative Technology: Compass technology is designed to enhance and streamline how we will collaborate at every step while selling your home. We'll have our finger on the pulse of the market at all times, with powerful insights that ensure your home is in the best possible position to sell.
A Modern Approach to Design: With more than 150 designers, strategists, and producers from the world’s foremost creative companies behind the Compass brand, we have best-in-class materials at the ready to attract potential buyers to your home in an eye-catching way.
Access to a Nationwide Network: With 15,000+ agents in the top 20 U.S. markets as colleagues, we have an expansive and collaborative community surrounding us that provides unlimited co-brokering and referral opportunities, in turn putting your home in the hands of potential buyers across the country.
Unique Selling Programs: Our programs are tailored to your selling needs. Compass Concierge helps sell your current home faster and for more money. Compass Bridge Loan Services can give you the power to make an offer on a new home, without rushing to sell your current one. Compass Coming Soon increases your home's exposure, giving prospective buyers access before it hits the market.
Compass Concierge
Maximize the value of your home: Easily increase the market value of your home and sell for a higher price.
Show your home in its best light: From painting to flooring, Concierge services can help your home look its best before hitting the market.
Sell your home faster: Concierge helps you attract more buyers so that you can sell your home quickly.
No upfront costs or interest: Funds will be advanced to you for home improvement services. When your home sells, you’ll pay the costs of services rendered and nothing more.
Compass Concierge is hassle free: From assessing which updates will increase your home’s value the most, to recommending the best vendors for the job, you’ll have our complete guidance and assurance at every step.
Compass Coming Soon
Listing your property as a Coming Soon property on Compass.com gives buyers and their agents a heads up that your home is about to hit the market. Early to list. Early to sell.
We have deep connections to the Marin real estate market and inside information on coming soon and off market properties. We can facilitate a private and quiet sale by exposing your home to a select network of agents with prequalified buyers.
Sales Flow Chart
